Successfully driving change

Change is a word that evokes a sense of unease for many, yet for some, it is the very essence that keeps life interesting. Change can be both an opportunity and a challenge, but for leaders, successfully implementing change is not just a choice; it’s a necessity.

In a dynamic world where markets, products, and technology continuously evolve, so too must our organizations and teams. As Aristotle wisely noted thousands of years ago, “The only thing that is constant in life is change.”

However, the painful truth remains that despite this constant, countless change initiatives fail year after year. The question that naturally arises is: why do these well-intentioned initiatives often fail to land as the business expected?

One theory is that humans are inherently wired to be cautious about change. Many have endured unsuccessful change programs, especially in large organizations, which can lead to apathy toward the latest ‘management’ idea. Humans have a deep-seated desire to belong, and any change initiative can disrupt their sense of belonging and loyalty. Companies often focus on structural adjustments, process change, and outcome focused strategies, neglecting the emotional impact on people.

As a team facilitator, I have the privilege of witnessing teams undergoing transitions firsthand. I’ve observed some exceptional leaders successfully driving change by bringing people with them.

So, what can you do to bring your team on this journey of change? Here are some key strategies you can deploy derived both from what I have seen and from some of the leading experts in the field:

1. Prepare Your Mindset: To lead change effectively, start by understanding it yourself. Whether the change originates from your idea or elsewhere in the organization, take the time to comprehend its implications for your team and the organization. Be very clear on the ‘why’ of the change and be able to articulate it in a compelling way.

2. Recognize and Adapt: Understand that people go through different stages when facing change. Some may expect it, while others might be taken by surprise. In these early stages, communicate transparently, be honest about what you know, and encourage open dialogue.

3. Encourage Letting Go: Identify what your team values and what they want to preserve. By acknowledging and addressing these deep-seated loyalties, you can better navigate resistance to change.

4. Embrace a Coaching Approach: John Fisher’s Model of Transition is a valuable tool to help individuals deal with personal change. Transitioning through various emotions, from anxiety to acceptance, coaching can be your superpower. It allows you to listen deeply, reframe negative thinking, and identify strengths for resilience.

5. Effective Communication: Consistent communication is essential. Share the ‘why’ of the change regularly, using various channels, to ensure your message is understood and embraced by your team. Don’t assume that a few meetings or town halls will suffice. Instead, overcommunicate and seize every chance to discuss your vision.

6. Create a Bridge: Acknowledge the transitional phase, referred to by William Bridges as the “neutral zone in his research into transitions. It’s a space between the old and new ways of doing things, where creativity and innovation can thrive. Utilize those who have crossed the bridge to guide others.

7. Celebrate Progress: Positive reinforcement goes a long way in building momentum. Acknowledge and reward contributions that align with the new direction, fostering a culture of achievement.

8. Solicit Suggestions: Encourage your team to share their insights on implementing the change. Embrace feedback at all levels and be aware of any signs of regression.

Change can be challenging and complex, demanding a great deal from leaders. Yet, when executed well, it sets the organization or team on a path to greater success. By approaching change with empathy and a focus on people’s emotions, you significantly enhance your chances of success. Remember, change is not just about new strategies or structures; it’s about leading your team through a transformative journey toward a brighter future.


If you or your team require a helping hand when it comes to managing change successfully, get in touch we would love to hear from you, email:

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