As media sales changes rapidly due to the rise of programmatic, big data and content marketing the need for different skill sets is creating a challenge for many companies. Whilst traditionally media sales companies recruit graduates from a range of degree courses, experienced hires tend to always come from within the industry.
Is it time to start recruiting talent from different industries?
Should media sales companies be looking to economics and maths graduates as well as those who have started out in more arts & creative based industries to fill the gaps created by this changing landscape.
Research from the London School of Business and Finance would suggest that this might be a worthwhile approach as many millennials are looking to change career. In particular Millennials who live in London are keen to make a change. See the research in full at http://www.lsbf.org.uk/infographics/career-change.
Here is a summary of the findings.
How attractive is the media sales industry to applicants?
Media sales is a young, dynamic, fun industry that could make a welcome change from IT, accountancy. It is a meritocracy so if you work hard, are keen to learn and produce results you are likely to progress quickly with the potential to earn higher salaries than in the arts or other creative industries
Media needs more data experts, tech experts and sales people who can generate creative ideas for clients.
What is your experience? Do you think media sales companies should think more broadly when recruiting?