Influencing and Negotiation
Great negotiation skills are essential for media sales executives – deals are becoming more complex, markets are broadening and clients’ expectations are forever increasing. Using real-life examples of recent media sales negotiations for a more meaningful experience, this one-day course is designed to help individuals develop their personal negotiation style and will provide new strategies to create better outcomes.
What the course covers
- The six principles of influencing
- How to build your personal influence
- How you see negotiation
- Why do some sellers achieve better outcomes?
- Power in negotiation
- Negotiation styles
- The negotiation process
- Understanding your value
- Pitfalls to avoid
- Dealing with difficult clients
Who the course is for
This course can be tailored for all levels of experience, from those new to media sales to experienced board-level negotiators.
What clients say about this course
“The workshop improved my understanding across the board. I learnt numerous new techniques and strategies – preparation, process, understanding the other side, opportunity to leverage.”
To find out more about how we can help your teams sharpen their negotiation skills, please call us on 01372 700026 or send an email.