by Mary Langan | Jun 19, 2019 | Industry Insights, Media Sales Career |
The world of work today is in many ways unrecognisable from my early career in media sales in the late eighties, early nineties (that does make me one of the oldest people in media!) As a media sales executive my tools were a phone, a lever arch file and if budget...
by Tony Lamb | May 15, 2019 | Media Sales Tips |
The business uncertainty being driven by Brexit is causing many client’s advertising budgets to be put on hold or reduced. This means media sales teams need to be operating at the top of their game to persuade clients of the value they can deliver. The question is how...
by Mary Langan | Apr 1, 2019 | Industry Insights, Media Sales Career, Media Sales Tips |
How to Succeed in Media Sales. A View from the Top…. What has been your career path? I spent the first half of my career in magazines, working up from classified sales in trade press, to Advertising Director for BBC Magazines. I moved into digital via a brief period...
by Guest | Jan 29, 2019 | Digital Media Sales, Industry Insights, Media Sales Career, Media Sales Tips |
How to generate growth when others are managing decline? Welcome to a new series of articles in which successful advertising sales directors share valuable insights. In this first article, media sales industry veteran Malcolm Stoodley, the founder of media sales...
by Guest | Aug 29, 2018 | Digital Media Sales, Industry Insights |
A guest blog by Cheyenne Bunsie, Insight Exec at Immediate Media. Launched in April, PAMCo is the publishing industry’s response to the evolving digital landscape. The way we consume media has changed dramatically in less than a decade, and despite an attempt at...
by Mary Langan | Jun 25, 2018 | Media Sales Tips, Presentation Tips |
A guest blog by Cheyenne Bunsie, Insight Exec at Immediate Media. Using statistics when speaking to clients, or trying to bring in new business can be daunting, Stats, however, can be just the edge you need to stand out from countless media company calls. Here...
by Mary Langan | Apr 24, 2018 | Media Sales Career, Media Sales Tips |
Emma recently joined a large media company in London. The business is ambitious, the pace is fast, every month there seems to be another new initiative to implement. Emma is constantly juggling her time between getting to grips with her new role as a sales manager,...
by Mary Langan | Feb 16, 2018 | Cold Calling, Media Sales Career, Media Sales Tips |
Objections are a natural part of the sales process This is particularly true in the media industry where there is so much competition. Sales people focused on driving new business and cold calling will experience even more objections, as they will be just one...
by Mary Langan | Oct 23, 2017 | Cold Calling, Media Sales Career, Media Sales Tips |
Cold calling is tough, so it stands to reason that many sales people prefer to avoid it. However, it remains an effective way of building new relationships despite what you might read elsewhere on the internet! I work with many media sales teams and am yet to find one...
by Mary Langan | Oct 9, 2017 | Media Sales Career, Media Sales Tips, Sales Tips |
I’ve been involved in the media for over 20 years and feel privileged to have worked with hundreds of brilliant, talented media sales people. They are people who care about their clients and agencies, are passionate about their brands and work incredibly hard to...
