by Mary Langan | Apr 9, 2013 | Media Sales Tips |
Do you groan every time you have to prepare a proposal for a media agency or client? Or do you simply resort to duplicating an old one and rely on PowerPoint’s ‘copy and paste’ feature to update the company name? Maybe it’s time for a new approach! In media sales a...
by Mary Langan | Mar 28, 2013 | Media Sales Tips |
If you haven’t, grab a copy quickly because To Sell is Human is a fascinating – and often entertaining – read that provides an excellent insight into how the practice of sales has evolved. Whilst the early part of the book is focused on demonstrating that everyone is...
by Mary Langan | Jan 16, 2013 | Media Sales Tips |
Cold calling is an area of sales that a lot of people shy away from, particularly if they have a lot of regular advertisers who they can rely on each month. If we are busy it is often the first thing that gets dropped on the ‘to-do’ list. But putting it off and...
by Mary Langan | Nov 9, 2012 | Digital Media Sales, Media Sales Tips |
This is the first in a series of interviews with directors in media sales who share their career path and tips for how to succeed. In this interview, Clare Chamberlain, Sales Director, London Lifestyle for Bauer Media; including brands such as Grazia, Closer, Heat,...
by Mary Langan | Oct 15, 2012 | Digital Media Sales, Media Sales Tips |
At this time of year thousands of graduates in the UK will begin to give serious thought to getting a job and hopefully the start of a promising career. When searching on job boards and meeting with recruitment agencies the role of account manager or media sales...
by Mary Langan | Oct 1, 2012 | Media Sales Tips |
In my recent work with classified media sales teams the most common objection the teams faced early on in their calls was, ‘email me some information’. Most sales people didn’t actually recognise this as an objection, and happily emailed the client their media...