by Mary Langan | Nov 13, 2014 | Cold Calling, Communication Skills, Media Sales Tips, Sales Tips |
Listening is an important skill for media sales, though it is often overlooked. A great sales person can learn a lot about a client by actively listening. What do I mean by actively listening?. This can be reading between the lines, noticing a slight change in tone or...
by Mary Langan | Apr 25, 2014 | Digital Media Sales, Media Sales Tips |
Native advertising became the buzz word in digital media in 2013, but what is it? There isn’t one agreed definition of Native advertising, but most people at least agree on the principle, which is content created by a client which enhances the consumers...
by Mary Langan | Apr 15, 2014 | Digital Media Sales, Media Sales Tips, Sales Tips |
Whilst most publishing companies have embraced digital media few have totally integrated their media sales teams, more and more are now starting to make that transition. Here are some of the learnings I have taken from my work with clients who are undertaking this...
by Mary Langan | Oct 22, 2013 | Cold Calling, Media Sales Tips |
Getting media sales teams to increase the time spent cold calling is an area I am often asked about when training classified media sales executives. Most media sales people find cold calling tough, and once established on their brand they can spend most of their time...
by Mary Langan | Sep 6, 2013 | Media Sales Tips, Sales Tips |
Are you feeling passionate? The world of media sales is a highly competitive; there is so much choice for clients and agencies. As sales people we are constantly looking for an edge, that special something that can make us stand out from the crowd, a better and more...
by Mary Langan | Jun 11, 2013 | Media Sales Tips, Presentation Tips, Presenting Confidently |
The benefits of pausing during presentations A slick and well-practised script, some witty asides, lots of eye contact, high energy – they are all very typical tools of a good media sales executive. But have you ever considered that your presentation skills could be...