by Mary Langan | Aug 13, 2019 | Industry Insights, Media Sales Career, Media Sales Tips |
How to Succeed in Media Sales. A View from the Top…. What has been your career path? I started my career in media sales 25 years ago as a classified sales exec on Top Gear Magazine at BBC Worldwide. I was lucky enough to progress within the BBC working in different...
by Mary Langan | Jun 19, 2019 | Industry Insights, Media Sales Career |
The world of work today is in many ways unrecognisable from my early career in media sales in the late eighties, early nineties (that does make me one of the oldest people in media!) As a media sales executive my tools were a phone, a lever arch file and if budget...
by Mary Langan | Apr 1, 2019 | Industry Insights, Media Sales Career, Media Sales Tips |
How to Succeed in Media Sales. A View from the Top…. What has been your career path? I spent the first half of my career in magazines, working up from classified sales in trade press, to Advertising Director for BBC Magazines. I moved into digital via a brief period...
by Guest | Jan 29, 2019 | Digital Media Sales, Industry Insights, Media Sales Career, Media Sales Tips |
How to generate growth when others are managing decline? Welcome to a new series of articles in which successful advertising sales directors share valuable insights. In this first article, media sales industry veteran Malcolm Stoodley, the founder of media sales...
by Mary Langan | Apr 24, 2018 | Media Sales Career, Media Sales Tips |
Emma recently joined a large media company in London. The business is ambitious, the pace is fast, every month there seems to be another new initiative to implement. Emma is constantly juggling her time between getting to grips with her new role as a sales manager,...
by Mary Langan | Feb 16, 2018 | Cold Calling, Media Sales Career, Media Sales Tips |
Objections are a natural part of the sales process This is particularly true in the media industry where there is so much competition. Sales people focused on driving new business and cold calling will experience even more objections, as they will be just one...
