01372 700026 mary@nuatraining.co.uk

Media Sales Fundamentals

This course provides a comprehensive introduction to the core skills required by anyone new to media sales. Designed to get your team up and running and delivering results within a short timeframe, we can create a bespoke Media Sales Academy to run as short modules or full day workshops depending on the needs of your business.

What the course covers

  • Understanding sales
  • Understanding clients
  • Planning & preparation
  • Cold approaches
  • Questioning
  • Selling value
  • Proposal writing
  • Objection handling
  • Negotiation
  • Closing
  • Account management

Duration

Two-day workshop or bespoke modular training programme

Who the course is for

New recruits to media sales

What clients say about this course

“Mary is a superb sales trainer. She has a wealth of experience which she shares in an intelligent and motivating way, quickly understanding the development needs of the team. We have seen immediate improvements from her work with our sales people and would highly recommend her.”
Helen , Commercial Director – PPA (Professional Publishers Association)

“The training was incredibly useful and gave a fantastic understanding of how to present our company in the best possible way.”
Constante Mancini – Mediafed

“Mary’s vast knowledge of media sales has helped us to streamline the productivity of our team and the way we approach our day-to-day. Her hands on, personal approach means each individual involved comes out with measurable improvements. She is not only an integral part of how we get new starters up and running, but also how we boost the output and sales of our existing staff.”
Paul Foster, Head of Direct Sales – Bay Media